We talk about authenticity quite a bit... It's crucial to the Millennial audience. Complex does a good job wrapping content that's great and impactful from an advertiser standpoint.Elizabeth Firth, Universal McCann

Ad Specifications

BANNER UNITS dimension size expansions formats
Leaderboard 728 x 90 px < 100Kb 728 x 500 (down) JPG, GIF, SWF1 , HTML
Skyscraper 160 x 600 px < 100Kb 500 x 600 (left/right)2 JPG, GIF, SWF1 , HTML
Large rectangle 300 x 250 px < 100Kb 500 x 250 (left) JPG, GIF, SWF1 , HTML
Tower 300 x 250 px < 100Kb 500 x 250 (left) JPG, GIF, SWF1 , HTML
1 - For SWF tracking, the links should be formatted as follows: getURL(_level0.clickTag, "_blank"); OR getURL(clickTag, "_blank");
We will also need a backup GIF or JPG file of 100Kb max.
2- Direction depends on the targeted publisher.
FULLWIDTH BILLBOARD dimension size expansions formats
FWx300 Billboard Unit Variable width x 300 px1
< 100Kb Expands into Overlay CCS JPG, GIF
Flash Billboard Unit 2 850 x 300 px
970 x 300 px
1100 x 300 px
< 100Kb   SWF, FLA (NO DHTML Tags)1
1 - to avoid cropping on sites that are 850 pixels wide, all the important information (logo, text, rating, legal) should fit in 850 pixels in the middle of the banner.
2 - For SWF tracking, the links should be formatted as follows: getURL(_level0.clickTag, "_blank"); OR getURL(clickTag, "_blank");
We will also need a backup GIF or JPG file of 100Kb max.
VIDEO UNITS dimension length extra assets formats1
300x250 Video banner 16:9 720p < 30 sec JPG thumbnail MOV, MP4
Video Preroll 16:9 720p <15 sec   MOV, MP4, VAST/VAST 2.0
Deluxe Video Billboard 960x300, 850x3002 <30 sec Background JPG, GIF MOV, MP4
1 - We reencode all the videos to MP4 format with optimal size/quality settings.
2 - Please note: if you dont have 850x300 and 960x300 creative, we can crop widescreen video to fit, as long as no important text or logos are located on top and the bottom of the creative.
HD Video Pushdown dimension size extra assets formats
HD Video Pushdown 850x200, 850x75 < 70Kb, Video (30 Seconds Max) "Rollover To View" call to action, 16:9 720p Video PSD
HD Video Wall dimension Videos extra assets formats
HD Video Wall 850x75 Collapsed Graphic, Complex Wallpaper Specs (see below) Full Video < 3 Minutes, Teaser Video 10 Seconds, 16:9 720p Video MOV / MP4 Transparent Logo PSD, PNG, JPG
CUSTOM CONTENT SECTION1 dimension size extra assets formats
Microsite Fit in 960 x 800 < 200kb per page copy, links, tracking pixels JPG, GIF, HTML
Microsite in Overlay Fit in 850 x 500 (700 with scrollbar) < 100kb per page copy, links, tracking pixels JPG, GIF, HTML
 
1 - Please see Case Studies for custom examples
 
WALLPAPER dimension size extra assets formats
Left and right gutters 600x12001 < 150Kb Click-through URL2 PSD
Tiles < 200 x 200 px < 20Kb Click-through URL JPG, GIF

1Important logos, copy and imagery should be placed in the SAFE AREA (upper 200x650 closest to the website content). Artwork should bleed off and fade to solid color. Layered PSD.
2Can support different click-thru urls on each side of the gutter
TOOLBAR dimension size extra assets formats
Logo 300x28 with optional 100x75 icon < 40kb Click-through URL PSD
Pop Up 300x28 / Expandable to 300x500 < 40Kb, Expandable 2MB max 16:9 Video (60 seconds max) PSD
Full Width Pop Up Expands to 1600x250 < 40Kb, Expandable 2MB max 16:9 Video (60 seconds max) PSD
MOBILE ADS dimension size extra assets formats
Header Unit 320x50, 300x50, 320x100, 300x100 < 40kb Click-through URL JPG, GIF
Footer Unit 320x50, 300x50, 320x100, 300x100, 320x250, 300x250 < 40Kb Click-through URL JPG, GIF
Mobile Interstitial Expands to Portrait - 360x640/Safe Area 320x400, Landscape - 640x360/Safe Area 480x240 Expandable 1MB max, Click Initiated Photo Gallery 1MB max, Click Initiated Video (16:9) 2MB max Click-through URL Created by 3rd party such as Celtra, Medialets
Mobile Expandable Unit 320x50,300x50,300x100 / Expands to Portrait - 360x640/Safe Area 320x400, Landscape - 640x360/Safe Area 480x240 Banner 40kB max, Expandable 1MB max, Click Initiated Photo Gallery 1MB max, Click Initiated Video (16:9) 2MB max Click-through URL Created by 3rd party such as Celtra, Medialets
Interstitials dimension size extra assets formats
Interstitial Various Dimensions (up to full browser size), No Audio, 10 seconds/1x Loop 100k polite up to 500k consecutive or 1MB if video Click-through URL JPG, GIF, SWF, PSD
NEWSLETTER ADS dimension length extra assets formats
Standalone E-blast Fit in 650px wide < 70kb subject, copy for text version, links JPG, GIF, HTML
Leaderboard 728 x 90 px < 40Kb Click-through URL JPG, GIF
Skyscraper 160 x 600 px < 40Kb Click-through URL JPG, GIF
Text Promo with Thumbnail 140 x 93 < 40Kb Title, copy (up to 110 characters), link JPG, GIF, TEXT

Additional Specifications

  • Complex Media accepts both standard image file formats and rich media creatives, including Flash 8. We work with all third party ad technologies, including Motif, Eyeblaster, PointRoll, and Klipmart with up to a 100k polite download.
  • Expanding ads require user-initiation with a click and audio ads require user-initiation with a click. Both need a prominent close/stop button. There is a 1 in 24 hour period cap on these interstitials.
  • 5x looping restriction for all sizes except 300x250. 30 second limit on animation for all sizes except 300x250. Also, ads may not employ persistent rapid/"strobing" animation of any graphic, copy, or background element(s).
  • Newsletter - Must be HTML files. No javascript, no CSS, no Dhtml. Text to graphic ratio should be 50/50. Maximum size 70kb including images. Avoid words such as sale, free, discount, and other words which promote spam.
  • View Custom Executions