We talk about authenticity quite a bit... It's crucial to the Millennial audience. Complex does a good job wrapping content that's great and impactful from an advertiser standpoint.Elizabeth Firth, Universal McCann
CM Reaches Nearly 45M Uniques & 480M+ Pageviews in January 2012;
Complex.com Reaches 4.7M UVs and 91M PVs
(NEW YORK, NY, February 13, 2012) – Complex Media (complexmedianetwork.com), the definitive product, entertainment and lifestyle portal for young men ages 18-34, reports a 197% YOY traffic growth for January 2012 over January 2011, with unique
visitors increasing from just under 15 million to nearly 45 million; while the network's January page views increased more than 153% YOY, from 189 million to nearly 482 million, according to Google Analytics.
Complex.com, the network's hub, has simultaneously experienced its largest traffic increase to date, reaching 4.7 million unique visitors in January 2012 -- a 190+% increase over January 2011's 1.62 million uniques; while pageviews jumped to 91.3
million, a nearly 430% increase over January 2011's 17.3 million.
"The traffic increases on Complex.com and across Complex's network of sites are a testament to our commitment to providing the most unique and relevant style, lifestyle and product content for men 18-34," said Rich Antoniello, CEO of Complex Media. "We are definitely planning to continue this momentum -- Complex.com is on track to reach 5 million plus unique visitors and 100 million page views in February 2012."
With continued traffic and revenue increases over the past four years, Complex Media has recently been named as one of On Media's 2012 "Companies to Watch" in addition to Business Insider's 2011 "Digital 100" List; while CEO Rich Antoniello has been inducted into MIN's 2012 Digital Hall of Fame.
About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to emerging trends for young male tastemakers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000. Complex Media expanded to include flagship web site Complex.com (www.complex.com), which attracts nearly 4.7 million unique monthly visitors; as well as Complex Media's network of 90+, 100% exclusive Web sites targeting men 18-34 which generates more than 480 million pageviews and nearly 45 million unique visitors per month.